Do I Need a Website for My Business? 5 Reasons Why the Answer is Yes
We've collected five of the most significant benefits your small business can receive from even a simple website.
June 10, 2020
5 min read
If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What's the point if my business is already successful without one?
The short answer is that there has never been a better or more critical time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.
Not convinced? We've collected five of the most significant benefits your small business can receive from even a simple website.
Five reasons why you need a website for your small business:
A website makes you look professional: 84% of today's consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
It can attract new customers through Google: In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in-stock near them, hours, directions, wait times, and contact information on google. By not being on these search results, you could loose all this customer attention.
Your website establishes your place in the industry: If your competitors aren't online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first. If your competitors are online, you have a different kind of opportunity: you can build a website that's completely different from your competitors' sites, showing potential customers what makes your company stand apart.
You can get all of these benefits without spending a fortune: If you're willing to follow a simple, non-technical DIY approach, you can build a website for as little as $200 per year.
A website ensures your success over the long term: In 2020, almost 4.54 billion people (59% of the global population) use the Internet, and more and more people are getting online.Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website. So to stay competitive in this increasingly digital world, your business needs to get online.
So, do I need a website for my business? The final verdict
Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in this digital era”. A website is one of the best investments any business can make in its future. If you’re ready to get started with a website for your small business, check out our company DigiiMark. Our team of experts can help you develop that perfect online store you are looking for.
Since 2017, DigiiMark has been helping small businesses around the lower mainland to increase their online presence and increase traffic in stores and online through different digital strategies. Our Team of SEO experts, UX/UI design, have a more in-depth knowledge of Vancouver's digital landscape