A billboard in a busy area may get seen by thousands of people, but how many of those will want or need your products? With digital paid advertising, you don’t have to play a numbers game. You can focus on reaching the right people based on demographics and behavioral data.
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Paid advertising channels have a large reach
No matter who it is you’re trying to reach, if they’re online, you can reach them with PPC ads. Between the search engine and display network, Google Ads reaches over 90% of its users.
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Remarketing
Remarketing is an effective method for targeting people that have already shown a genuine interest in your company. This keeps visitors engaged with your brand and reminds them about the product/service; they didn’t end up purchasing.
Vancouver Paid Advertising Agency
Paid Ads Services
Exploration
Before we start optimizing your paid search account, our consultants want to meet your team and learn everything about your company, target audience and business goals. This will ensure we have a thorough understanding of your business and that we are all striving towards the same objective for your campaign.
Success Blueprint
To target your perfect audience, there are a multitude of different factors involved such as, Age, Location, Gender, Income & Interests for your ideal customer. These are just some of the things, we will be discussing in this stage and our team will present you with a success blueprint.
Framework
Once we decide on a strategy, our PPC team will begin implementing it. The process starts with a structure of how your account will look, followed by keyword research, and creating the text ads potential visitors will see. With hundreds – possibly even thousands, of ads to upload, our team is able to set up the account in Google and Bing/Yahoo and make sure the account’s settings are correct.
Audit
As one of the top Vancouver SEO companies, we always ensure we are using the latest tools and technologies in our industry to ensure the most accurate reporting and monitoring of your campaigns as well as your competitors. This ensures that we are getting the best results with spending the least amount.
Account Management
What sets us apart from our competition is our attention to detail and our dedication to being there for our clients 100% of the way. You will always have a senior member looking over your profile to ensure the highest standard.
Personalized Reporting
To ensure we are all on the same page, we offer every client, our free weekly reporting with our proprietary and industry-leading reporting system.
Our Paid Ads Blueprint
We take about three weeks to develop a successful blueprint for your PPC campaign that aligns with your business vision. It involves a lot of research on the niche market which we are targeting. We take a simple 4 step approach :
Identifying different channels consumers can find your business
When you sign up with our Vancouver PPC company, The first step in our PPC ad strategy is to establish different channels through which your customer can find you. This includes researching the interests, age, demographic of your audience
Keyword Research Strategy
At DigiiMark, our extensive PPC research starts with creating a list of target keywords for your business. Once we have that, we will generate search reports for each keyword. This step also includes researching your competitor's keyword strategy.
Creating Ad Creatives
In this stage, our creative team will create engaging video and text ad creatives. This is an integral part of PPC strategies, as this is essential in a customer clicking on the ad.
Setting up your ad account
The final step is to set up your Google Adwords (or any search engine ) account. We also ensure that proper reporting tools are installed to provide reporting on a timely schedule. Once all this is ready, your account will be prepared to be activated and bring money to your business.
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