While COVID-19 has created an interruption within the human society across the globe, this will eventually cause a permanent change in Business Models, working culture, and approach to digital strategies within the small business space for the future.
Because of government shutdowns all over the globe, small businesses that rely heavily upon in-store foot traffic are, through no fault of their own, forced to shut down. For some business owners, it also comes as an opportunity to work on their digital presence and innovate.
In the early days, consumers were also not fully digital savvy and did not try out digital options even if provided considering their comfort in doing transactions through conventional mode, though millennials were an exception.
The only way to sell in times of government shutdowns like this is online. Small Business owners are ramping up their digital strategies to keep up with digital consumer trends while engaging their audience.
It has forced human beings to adapt to a digital and contactless mechanism for business transactions between individuals or companies or Governments. The countries which are adopting this methodology are more likely to succeed in this new digital paradigm post-Covid 19.
To conclude, COVID 19 has brought the World to its knees shattering the businesses and economies worldwide. However, these challenges provide an opportunity for new companies to flourish based on a new digital reality – completely digital and contactless. Digitalization has found a new meaning, and it is going to reach newer and newer areas. The World is thinking about implementing ‘ways and means to minimize the disruption caused to humanity. This is the perfect time to focus on digital transformation by realizing its necessity. This, of course, will lead to a ‘lesser direct human interactive’ society, but this is the new reality we live in now. Like in the past, human beings will always find ways to innovate, and I think this time, it would be our way of doing business with each other.