7 tips to grow your business online!

In these ever-changing times, having an online outlet for your business is more important than ever. Just think of it as an online store, and instead of paying monthly rent, you pay a yearly cost of a couple of hundred dollars. Considering how important it has become to be able to reach your customers online, I have created a list of 7 basic strategies which any small business can implement to get ahead of the game :
tips to grow your business online
  1. Website: Running your own business is no easy task and your to-do list is guaranteed never to end. That being said, you shouldn't use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it is vital to position yourself online with a reliable, professional destination that gives customers the impression that you mean business and the motivation to want to engage more. Various online companies offer more straight forward ways to build your website with no experience in coding required. Some of the easier website builders out there are Wix.com, Squarespace.com. They have great free templates, and if you want to learn how to use them, there are great tutorials on Youtube. Of course, if you are looking for a more complex design and features such as online selling, custom UI design, enhanced web functionality, etc. you can always hire professionals like us to do the job for you.

  2. SEO: Search Engine Optimization (SEO) drives organic traffic to your website by ranking your site higher in search engines and also by providing valuable and consistent user experience to its customers.User experience is an increasingly important ranking factor in SEO, which is even more evident with Google's recent switch to make website speed a direct ranking factor! SEO of your website depends on several factors including: internal and external linking, quality of external links, content optimization, mobile-friendliness, and so forth. I will write a whole blog sometime soon about how to learn to do your website SEO and optimize it against your competitors. Meanwhile, if you would like to learn it more, one of the best blogs to read would be Moz.
  3. Ideal Customer Avatar: Before going online to look for your target audience, it is imperative to know your ideal customers. To find your audience, you need to think about what kind of customer would buy your product. Make a list of their interests or categories. For example, for an online company selling eyelash extensions, they would need to look for:
  • Female
  • Age: 16-32
  • Location ( Depending on where you are selling them)
  • Income bracket depending on your product price
  • etc.
  1. Google 3 Pack Listing: For any local business, this is probably an essential tool to get online traffic from their neighborhood. It allows you to be displayed on Google at the top 3 positions in Google Maps when a customer searches for your target keyword in your neighborhood. This is essential in any business which depends on local traffic in their stores or online. For any local business, this is probably an essential tool to get online traffic from their neighborhood. It allows you to be displayed on Google at the top 3 positions in Google Maps when a customer searches for your target keyword in your neighborhood. This is essential in any business which depends on local traffic in their stores or online.
  2. Reviews: Just like you and me, your customer also wants to know what other people think about the product/service they are about to buy. So, if you have great testimonials, flaunt them on your website to give your buyers a sense of confidence.
  3. Email Marketing:  Many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at the right time—without needing permission from the internet's increasingly restricted gateway. Plus, email has seen consistently healthy growth in global users with no signs of slowing down. This does not mean you should bombard your customer's emails with spam. Instead, send them valuable insights that add value to their life and slowly build relations and trust. Some of the more user-friendly companies again are,  Mailchimp, pabbly, Hubspot. They have great resources online to learn from and are cheaper alternatives. Of course, there some cases where your customer acquiring process is much more complex and thus requires experts to create different automated marketing funnels.
  4. Content Marketing:  This form of marketing allows you to educate, inform, and provide value to your customer. Content marketing is a macro overview with several subcategories. Marketing Researches conclude that - Human beings process visuals 60,000 times faster than text. That is why video ads are now the most popular way of promoting a brand. One of the easiest ways for you to do this would be by uploading videos on Youtube about your services or product value. Our goal at every step is to keep the customer engaged with your brand and be reminded of the value you are adding to their life. When you create video ads that share emotion, it increases your consumer engagement. 
Content Strategies for small business
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