In North America, nearly 79% of people use social media daily.
Indeed, it is considered one of the best ways to connect with your existing customer and the new customers who are on these platforms every day.

In this new race of digital platforms becoming this new marketplace for consumers and brands, it has become ever more important to know which social media platforms to use and how to engage with your audience.

To help you, We have created an essential list of social media strategies you can use to promote your product/ Business:

• Decide which platforms your audience is most probable to use every day:
  Never make assumptions when it comes to knowing where your target audience is likely to hang out. Your instinct might tell you otherwise. To make sure you're using social media for business effectively, you'll need to conduct some research of your own. This will help you to understand how your specific audience spends their time online.

• Uniform Brand Image:
  You can use Social media to project your brand image across a variety of different platforms. While each platform caters to a different target demographic, your business's essence should always stay consistent. It will help you spread a uniform message and a consistent user experience across all platforms.
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• Building a community:
  Social media platforms could be a pain to manage, especially when you are also handling other parts of the business. This being said, it could pay off in terms of reoccurring revenue by building a community around your brand. You can engage with your audience by posting content online and keeping them updated about any upcoming changes, product launches, etc.

• Being Consistent :
  Being consistent is the most important thing when it comes to increasing your brand awareness. The algorithm in most of the social media platforms prefers creator/accounts, which are consistent with their content vs quantity of the content. This means, before starting your social media marketing strategies, it is always better to make a calendar and be consistent with it and upload content accordingly. It gives your consumers/followers, the time to engage and by posting regularly, they will get more familiar with your brand.
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• Learn From Competitors:
  ‍Social media is a great way to keep tabs on your competitors — whether that's about their social media tactics, the products they're promoting, or the campaigns they're implementing.Social media allows you to get a look at what is and isn't working for your competition, and therefore helps you decide what should or shouldn't change in terms of your company's approach. Lastly, reviewing the social accounts of your competitors can help you make sure your marketing stands out and is unique to your brand.