AnswerEngine Optimization That Gets You Found in AI Search
While your competitors are optimizing for Google's 10 blue links, we position your brand inside ChatGPT, Perplexity, Claude, and Google AI Overviews — where the next generation of buyers is already searching.
Real case studies
Named work, not vanity counts
We benchmark how your brand currently appears (or doesn't) across ChatGPT, Perplexity, Claude, and Google AI Overviews — then identify the exact gaps and optimizations required to earn prominent AI citations.
End-to-End Answer Engine Optimization (AEO)
While your competitors are optimizing for Google's 10 blue links, we position your brand inside ChatGPT, Perplexity, Claude, and Google AI Overviews — where the next generation of buyers is already searching.
Our Answer Engine Optimization (AEO) Services
AI Citation Monitoring
Ongoing tracking of how frequently and accurately your brand is cited in responses from ChatGPT, Perplexity, Claude, and Google AI Overviews — with competitive benchmarking included.
llms.txt Implementation
Deployment of the emerging llms.txt standard on your domain, giving AI crawlers clear, structured guidance on who you are, what you offer, and which content to trust and cite.
GEO Content Production
Generative Engine Optimization-focused content: long-form, authoritative, direct-answer pieces written specifically to match the retrieval patterns of AI-powered search engines.
Schema & Structured Data Buildout
Full schema markup implementation across your site — FAQPage, HowTo, Organization, and Service schemas — ensuring AI systems extract clean, validated signals from every page.
Answer Engine Optimization (AEO) Technology Stack
Tools we actually use on client systems — n8n, Next.js, HubSpot, and the rest of the stack.
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Our Answer Engine Optimization (AEO) Process
We follow a meticulous, transparent process that ensures your answer engine optimization (aeo) project is delivered flawlessly, securely, and completely tailored to your business goals.
AI Presence Audit
- We test dozens of industry-relevant queries across ChatGPT, Perplexity, Claude, and Google AI Overviews to establish your current AI search presence and identify which competitors are being cited in your place.
Entity & Content Strategy
- We define your brand entity architecture and build a content strategy specifically designed to answer the high-intent questions AI systems retrieve — using the formats, depth, and authority signals LLMs trust.
Technical AEO Implementation
- We implement llms.txt, structured schema markup, entity disambiguation pages, and AI-readable content formatting across your most critical service and landing pages.
Monitor, Cite & Iterate
- We track your brand citation frequency in AI responses over time, adjust content based on shifting LLM retrieval patterns, and continuously expand your AI footprint as new AI search surfaces emerge.
Industries we actually know how to run
Insurance & Insurtech
Built for brokers and insurtech operators — renewals, lead routing, and public sites that keep working after hours.
Broker websites, custom web apps, HubSpot and BMS-connected automation, technical SEO, and lead distribution that doesn’t rely on walk-ins alone.
4+
Years working inside insurance and insurtech operations.
NA + EU
Brokers and carriers across Canada, the U.S., and Europe.
Local service businesses
Websites and intake systems for operators who win on referrals — and lose hours to manual quoting.
Conversion-built sites (Webflow / Next.js), quote and enquiry forms, CRM notifications, and task pipelines so every lead gets a clean handoff.
Since 2020
Helping service operators automate the day-to-day.
6-mo+
Minimum retainers — systems that compound, not one-off launches.
E-commerce & fulfillment
Storefronts and organic growth for brands that need performance infrastructure — not just a pretty shop.
Shopify and headless storefronts, technical SEO, landing-page optimization, schema, and content systems built for long-term organic demand.
DTC + B2B
Direct brands and fulfillment operators in the stack.
SEO-led
Multi-year organic programs, not 90-day campaigns.
Custom web platforms
Product-grade apps for operators who outgrew templates — office finders, quote engines, and admin tools.
Next.js applications, admin dashboards, third-party insurance API integrations, and search-ready public surfaces wired into the rest of the stack.
100+
Offices searchable in InsureBC’s custom office-finder app.
Full-stack
Public site + admin + integrations in one engagement.