Poco Insurance: Modernizing the Digital Presence of a 30-Year Port Coquitlam Brokerage
How an established, multilingual Port Coquitlam insurance brokerage leveled up an already-decent online presence — growing organic traffic +63% and ranking keywords +55% on a new Webflow site, with product-specific lead forms routing every inquiry straight to the right broker via Microsoft Teams.
Client
Poco Insurance
About Poco Insurance
Poco Insurance has served Port Coquitlam — known locally as "PoCo" — for over 30 years. A locally owned, community-rooted brokerage and member of the InsureBC Group, Poco pairs the personal service of a neighborhood broker with access to exclusive markets like Lloyd's of London and specialized products such as Earthquake Deductible Policies and in-house Commercial Underwriting. Their team is cross-trained across every product line and multilingual — serving PoCo's diverse community in English, Bulgarian, Arabic, Punjabi, Hindi, and Urdu. Their product range runs broad and notably recreational: home, auto (ICBC Autoplan), business, tenant, landlord, motorcycle, off-road (ATV/dirt bike/snowmobile), RV and motorhome, life, travel, and marine.
The Challenge
Unlike a brokerage starting from scratch, Poco already had genuine traction — a real keyword footprint and a steady flow of organic visitors. The problem was that their digital presence was punching below the weight of their reputation: a dated website that undersold a strong local brand, generic manual lead capture, and SEO growth that had flattened.
Key Challenges We Conquered
A dated site underselling the brand
Poco's reputation in Port Coquitlam is excellent, but the website was dated and wasn't built to convert the visitors it was already attracting.
Generic, manual lead capture
With a product range from ICBC Autoplan to off-road and RV coverage, a single generic form couldn't capture the right context, and there was no automated routing to the right broker.
SEO that had plateaued
Poco was ranking, but growth had flattened and the site wasn't optimized to capture the full breadth of high-intent local searches across all product lines and surrounding Tri-Cities communities.
Tools & Platforms Used
Best-in-class tools selected specifically for this project's requirements.
The Results
+63%
Organic Traffic Growth
Up to nearly 1,000 monthly visitors at peak (+173% at peak).
+55%
Ranking Keywords
Broader visibility across Poco's full product range and the Tri-Cities market.
11+
Product-Specific Lead Funnels
Home, auto, business, tenant, motorcycle, off-road, RV and more — auto-routed to the right broker via Microsoft Teams.
Plateau Broken
Renewed SEO Momentum
A brokerage that was already established now has room to keep compounding.
Real-Time
Multilingual Lead Routing
Structured, product-tagged leads land in Teams ready for Poco's multilingual team to action.
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