Full-FunnelLead Generation That Drives Predictable Pipeline
From traffic acquisition to qualified appointments. Combining paid ads, landing page strategy, lead magnets, and automated routing into one unified system that captures and qualifies leads automatically.
Real case studies
Named work, not vanity counts
We reverse-engineer what your ideal客户 actually wants to solve, creating high-value lead magnets—whitepapers, calculators, quizzes, or exclusive data—that compel them to hand over their contact info.
End-to-End Lead Generation
From traffic acquisition to qualified appointments. Combining paid ads, landing page strategy, lead magnets, and automated routing into one unified system that captures and qualifies leads automatically.
Our Lead Generation Services
Custom Landing Page Design
High-fidelity, rapid-loading landing pages built specifically for conversion, complete with A/B testing variations and behavioral tracking.
Lead Router & CRM Setup
Technical integration to ensure every lead flows seamlessly from the landing page directly into the right sales rep's pipeline with full attribution data.
End-to-End Campaign Management
Complete administration of the traffic generating the leads—managing bids, refreshing creative, and optimising targeting across Google, LinkedIn, and Meta.
Pipeline ROI Reporting
Transparent dashboards showing exactly where your budget went, how many leads were generated, and critically, how many converted into actual revenue.
Lead Generation Technology Stack
Tools we actually use on client systems — n8n, Next.js, HubSpot, and the rest of the stack.
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Our Lead Generation Process
We follow a meticulous, transparent process that ensures your lead generation project is delivered flawlessly, securely, and completely tailored to your business goals.
Offer Definition & Customer Mapping
- We identify your most profitable buyer personas, map their buying journey, and develop an irresistible offer or lead magnet that solves an immediate pain point.
Funnel Architecture & UX
- We design the entire conversion flow—from ad creative to landing page to 'Thank You' page—ensuring a seamless, high-converting user experience.
Automation & CRM Integration
- We connect the landing pages directly into your CRM (HubSpot, Salesforce, etc.), setting up automated lead routing, notifications for your sales team, and initial nurture sequences.
Campaign Launch & A/B Testing
- We launch the traffic campaigns, carefully monitoring cost-per-lead (CPL) and lead quality, running continuous A/B tests on landing page elements to drive down acquisition costs.
Industries we actually know how to run
Insurance & Insurtech
Built for brokers and insurtech operators — renewals, lead routing, and public sites that keep working after hours.
Broker websites, custom web apps, HubSpot and BMS-connected automation, technical SEO, and lead distribution that doesn’t rely on walk-ins alone.
4+
Years working inside insurance and insurtech operations.
NA + EU
Brokers and carriers across Canada, the U.S., and Europe.
Local service businesses
Websites and intake systems for operators who win on referrals — and lose hours to manual quoting.
Conversion-built sites (Webflow / Next.js), quote and enquiry forms, CRM notifications, and task pipelines so every lead gets a clean handoff.
Since 2020
Helping service operators automate the day-to-day.
6-mo+
Minimum retainers — systems that compound, not one-off launches.
E-commerce & fulfillment
Storefronts and organic growth for brands that need performance infrastructure — not just a pretty shop.
Shopify and headless storefronts, technical SEO, landing-page optimization, schema, and content systems built for long-term organic demand.
DTC + B2B
Direct brands and fulfillment operators in the stack.
SEO-led
Multi-year organic programs, not 90-day campaigns.
Custom web platforms
Product-grade apps for operators who outgrew templates — office finders, quote engines, and admin tools.
Next.js applications, admin dashboards, third-party insurance API integrations, and search-ready public surfaces wired into the rest of the stack.
100+
Offices searchable in InsureBC’s custom office-finder app.
Full-stack
Public site + admin + integrations in one engagement.