Warehouse lite for GTM teams who outgrew sheets

You do not need a full data lake on day one to run serious GTM analytics. You need governed models, clear ownership, and pipelines that marketing trusts. “Warehouse lite” means starting with the marts that answer recurring questions—without a six-month science project.

Model what decisions need

• Leads and campaigns — attribution inputs, spend, creative metadata
• Product usage — activation milestones tied to revenue motions
• Sales outcomes — pipeline stages with timestamps you can reason about

Governance beats more tables

Principle	Why it matters
Single definitions	No dueling “MQL” metrics
Lineage	Trust when numbers shift
Access controls	Safe self-serve for RevOps

Incremental build

Ship one mart, validate with stakeholders, then expand. Momentum beats perfection.

DigiiMark helps teams build governed marts and clear ownership so GTM stops debating definitions—and starts improving them.