Transforming Air1Insurance's Digital Landscape for Enhanced Lead Generation
Air1Insurance, a growing player in the Aviation insurance sector, faced challenges with their outdated website which failed to effectively capture leads and showcase crucial insurance applications. They sought a modern web presence to improve user experience and boost lead generation efforts.
Client Testimonial
Tech Stack Used
• Figma: A collaborative design tool used for creating modern web designs.
• Webflow: A platform enabling dynamic website development with hosting solutions.
• SEMrush: Advanced SEO optimization tool that enhanced organic search visibility.
• Adobe: Used for designing and managing fillable PDF insurance applications.
• Google Tag Manager: Implementation tool for tracking user engagement and lead generation conversion analytics.
Client Overview
Air1Insurance is a full-service insurance provider dedicated to offering comprehensive coverage options for individuals and businesses since its inception. Recognizing the growing importance of digital presence in today's marketplace, Air1Insurance approached DigiiMark to revamp its online platform, ensuring it not only reflected their product offerings but also improved engagement and lead capture. To explore their services, visit their website at Air1Insurance.
Challenges and Pain Points
The previous website lacked functionality and design, leading to poor user experience and inefficiencies in lead collection. With outdated aesthetic elements, slow load times, and unoptimized SEO, users struggled to access critical information. Additionally, the absence of comprehensive and optimized lead forms resulted in missed opportunities for capturing potential customers.
- Insufficient Listings: Key insurance applications were incomplete or missing, complicating user access to necessary resources.
- Inflexible Backend: The WordPress backend provided limited flexibility for quick updates, hindering agile marketing responses.
- Slow Load Times: Page speed issues deterred potential customers, negatively impacting search rankings and user satisfaction.
- Poor SEO Practices: Outdated SEO strategies led to diminished online visibility, causing a significant drop in lead generation.
Our Solution
DigiiMark developed a comprehensive strategy to migrate Air1Insurance’s website from WordPress to Webflow, enhancing both design and functionality. This project aimed to create a seamless experience for users while boosting lead generation through optimized forms.
- Website Migration: Transitioned the existing site to Webflow for better design flexibility and performance.
- Dynamic CMS Development: Created a robust content management system enabling the internal team to update content and forms easily.
- Custom Lead Forms: Developed tailored lead capture forms with engaging animations that significantly improved user interaction.
- Custom Navigation Bar: Built to ensure all fillable insurance applications were easily accessible, facilitating user navigation.
- User Training: Provided an in-depth handover video for staff training to ensure continued updates and maintenance capabilities.
Key Results
DigiiMark developed a comprehensive strategy to migrate Air1Insurance’s website from WordPress to Webflow, enhancing both design and functionality. This project aimed to create a seamless experience for users while boosting lead generation through optimized forms.
- Website Migration: Transitioned the existing site to Webflow for better design flexibility and performance.
- Dynamic CMS Development: Created a robust content management system enabling the internal team to update content and forms easily.
- Custom Lead Forms: Developed tailored lead capture forms with engaging animations that significantly improved user interaction.
- Custom Navigation Bar: Built to ensure all fillable insurance applications were easily accessible, facilitating user navigation.
- User Training: Provided an in-depth handover video for staff training to ensure continued updates and maintenance capabilities.
