Revitalizing Poco Insurance's Online Footprint with Webflow
Poco Insurance, located in Coquitlam, BC, faced significant challenges with their old, slow WordPress website which hindered effective online lead generation. Their goal was to create a modern website using Webflow to capture more leads and enhance user experience.
Client Testimonial
Tech Stack Used
• Webflow: An advanced platform for building responsive websites visually with a powerful CMS.
• Figma: Used for collaborative design and prototyping of the new website interface.
• SEMrush: Helped in conducting SEO analysis and improving online visibility.
• Google Search Console: Utilized to monitor site performance and optimize its presence in search results.
• Google Analytics: Implemented to track website traffic and user behavior effectively.
Client Overview
Poco Insurance is a well-established insurance broker based in Port Coquitlam, BC, with over 30 years of experience in the insurance industry. They specialize in providing tailored insurance solutions, including auto, home, and business insurance. Their mission is to deliver trusted local insurance services to their clients, ensuring peace of mind through dedicated service. For more details, visit Poco Insurance.
Challenges and Pain Points
The existing website was outdated and posed several challenges that negatively impacted the business. It was not only slow, but also cumbersome for their team to update, due to being managed and hosted by an external company, which significantly reduced their control over content and performance. This situation resulted in lost opportunities for lead generation and failing to optimize their online presence effectively.
- Website Speed Issues: The slow load times deterred potential clients from exploring their services.
- Limited Control: Reliance on a third-party management system made updates and changes sluggish and difficult.
- Ineffective Lead Capture: The old design did not facilitate effective lead generation, leading to missed business opportunities.
Our Solution
DigiiMark implemented a comprehensive solution by designing and developing a completely new website on Webflow, tailored to the client's needs. The solution included elements designed for optimal lead generation and a user-friendly experience.
- Custom Webflow Website: Built from the ground up to provide a modern, responsive design.
- Interactive Lead Generation Forms: Integrated forms on product pages to capture visitor information efficiently.
- Robust CMS Back-End: Enabled the client to easily manage content and make quick updates without relying on external services.
Key Results
DigiiMark implemented a comprehensive solution by designing and developing a completely new website on Webflow, tailored to the client's needs. The solution included elements designed for optimal lead generation and a user-friendly experience.
- Custom Webflow Website: Built from the ground up to provide a modern, responsive design.
- Interactive Lead Generation Forms: Integrated forms on product pages to capture visitor information efficiently.
- Robust CMS Back-End: Enabled the client to easily manage content and make quick updates without relying on external services.
