Elevating Dream Team Landscaping's Digital Presence through Strategic SEO and Targeted Advertising
Dream Team Landscaping, a growing landscaping service provider, sought to improve their organic traffic and online visibility through an optimized website. They faced challenges with lead generation, relying primarily on referrals, which proved unsustainable in the digital age.
Client Testimonial
Tech Stack Used
• SEMrush: A comprehensive suite for keyword research and SEO strategy planning.
• Zapier: Used for automating workflows between different applications, streamlining processes.
• WordPress: The existing platform for the client’s website, facilitating easy content management.
• Airtable: Utilized for managing project data and tracking progress effectively.
• Google Ads: For targeted advertising campaigns creating immediate visibility and lead acquisition.
Client Overview
Dream Team Landscaping is a professional landscaping service based in Campbell River BC, focusing on providing comprehensive outdoor solutions for both residential and commercial clients. Established with a commitment to quality and sustainability, the company offers a variety of services from design to maintenance and sought DigiiMark's expertise to enhance their digital footprint and improve customer engagement through improved website performance. Visit Website
Challenges and Pain Points
Despite having an aesthetically pleasing WordPress website, it suffered from critical technical deficiencies that hindered its performance.
- Under Optimized For SEO: The website lacked targeted keywords leading to poor visibility in search results.
- Absence of Specific Landing Pages: Generic category pages diluted the effectiveness of their service offerings.
- Low Conversion Rates: Minimal incoming leads forced reliance on traditional word-of-mouth marketing, posing sustainability issues.
Our Solution
DigiiMark proposed a tailored strategy focused on both immediate and long-term results to bolster Dream Team Landscaping's online visibility.
- Organic SEO Strategy: Conducted extensive keyword and competitor analysis, crafting a comprehensive long-term SEO plan aimed at enhancing search engine rankings.
- Landing Page Development: Designed and implemented dedicated landing pages for each service based on the SEO strategy, ensuring focused content that resonates with potential clients.
- Short-Term Strategy: Consulted on Google Ads, building and managing campaigns that effectively targeted their customer base, quickly increasing lead generation.
Key Results
DigiiMark proposed a tailored strategy focused on both immediate and long-term results to bolster Dream Team Landscaping's online visibility.
- Organic SEO Strategy: Conducted extensive keyword and competitor analysis, crafting a comprehensive long-term SEO plan aimed at enhancing search engine rankings.
- Landing Page Development: Designed and implemented dedicated landing pages for each service based on the SEO strategy, ensuring focused content that resonates with potential clients.
- Short-Term Strategy: Consulted on Google Ads, building and managing campaigns that effectively targeted their customer base, quickly increasing lead generation.
